The process of creating and maintaining a production calendar might seem arduous, but when you see how you can use them? It’s like looking at a goldmine.
A production calendar is the red pill that will wake you up into a harsh reality: One that quickly becomes a matrix of power.
Serendipity feels like stumbling onto a pile of rocks… that are actually diamonds! Here are three principles of serendipity you can put to work in your business publishing.
In this age of co‐creation, you have to be SUPER careful about where you splash your amazing ideas. Here’s why: It makes you an open book for your competitors.
Populating a production calendar isn’t about just sitting in a room and dreaming up topics around which to manufacture content. All that will do is get you a bunch of things nobody cares about.
People who go into content production and publishing with their eyes open can mitigate the risks of much of the work — including burnout. But many YouTubers simply don’t.