Blog.

Customer communication

When to go beyond the digital metaverse

Jun 12 2021

Sometimes it isn't the language that's the problem, but the format....

The Brutal Pixie

Customer communication

content writing

Here’s the problem with the Plain English Brigade

Jun 10 2021

The plain English Brigade is on a mission to destroy the richness of our language....

The Brutal Pixie

content writing

Customer communication

Imagine if content was a sassy wench

Jun 10 2021

Are you in the trap of creating content cougars, or are you looking for marriage?...

The Brutal Pixie

Customer communication

content writing

F$!k is the most useful word in English

Jun 08 2021

The eff word is the most versatile word in English. But should you use it?...

The Brutal Pixie

content writing

Content Strategy

Hold music is so last century

Jun 04 2021

Your on-hold music is a missed opportunity for content re-use. Where else are you blind to content channels?...

The Brutal Pixie

Content Strategy

Content Operations

R.I.S.K: Really impressive, special knowledge

Jun 02 2021

When Barry tries to impress on his team a new concept of risk, he discovers that nobody is as enthusiastic as himself. It's it just because they're clueless, of is something else going on?...

The Brutal Pixie

Content Operations