Learn how your law firm can create sticky clients, who are on your books long‐term. This seminar is only open to members of ALPMA, and eligible non‐members.
Blog
How service, not selling, is the name of the game
Most people see the gigantic world of “content” as an expense designed to get sales. Very few see it as just doing their goddamned jobs.
When I published a death by mistake, hearts broke.
A true story about publishing the death of a celebrity, then realising that your information was wrong… plus how it was rescued. It wasn’t pretty.
3.5 Questions people ask about exclusions
The exclusions I’m talking about are the rules you establish that force you to exclude material from your publications. Whenever I suggest it, I often get a barrage of questions.
Having something forbidden is exciting, don’t you agree?
When you forbid yourself from chasing certain things, you find yourself eating the most incredible, tasty yield. This story tells you why.
How to get clients in a tough economy
Everyone scrambles to get clients when the economy gets rough. So why, then, do they stop doing the one thing that really helps? Let’s have a look.