The Dunning‐Kruger Effect is behind every one of those people who marked up your work back to its boring, horrible shape. Your job is to prepare for it.
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Publishing lessons from the Claremont Murders trial
Every time you publish a blog, a social media post, or a whitepaper, you constitute The Media. This article explains why.
Meet the Feeble Publisher
How often have you missed a publicly stated publishing schedule, and then apologised for it — either by social media, or in the post itself? You need this.
Free advice, because you need it
Your free advice about content today is this: If you’re already thinking about the worst‐case scenario of rolling a service over, you’re not ready for it.
Quality lessons from the great Alan Partridge’s Mid Morning Matters
Comedy character Alan Patridge thinks he’s brilliant, and that his ideas are brilliant. He does some frankly ridiculous things though. Here’s what you can learn from him.
How you can lose your readers, fast. A cautionary tale
When you chase your readership by thinking like a major media outlet, you lose your competitive edge. Make no mistake: Uniqueness is a selling point.