The story of Giselle is a valuable publishing lesson about being yourself.
Marketing is a function, not a role. It has a unique place. Many fail to understand it, and this is one of the reasons why publishing suffers.
If you are a smart business, you’ll only spend money when it touches your customer. That’s why case studies are the smartest content spend possible.
The paradox of slowing down is that you get the same amount (or more) done, with greater impact.
When you just take action, you prove that your publishing activity is both possible and feasible. With that kind of evidence, you’re hard to say no to.
What do you do when breaking news makes your production schedule irrelevant or — worse — insensitive? This article shows you.