Come to this event and breakfast with one of the most fascinating people you will ever meet: Martyn Campbell, head of South Australia’s safety regulator.
Blog
Your content publishing is the ultimate psychological escape room game
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | RSS | More
Designing your escape from your business’s content marketing publications is just as critical as designing how to begin. This article shows you why.
Drag your marketer out of publishing and put her in distribution instead
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | RSS | More
Content marketing is equal parts publishing and distribution. You’ll run into trouble when you think that both functions fit the same role.
The devastatingly brilliant set of contrasts that is Denholm Reynholm
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | RSS | More
The hilarious UK comedy character Denholm Reynholm is a study in contrasts. And, just like him, so is your strategic content activity. Read on!
It’s all well and good to do “marketing” but you still have to sell
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | RSS | More
“Marketing” isn’t selling, but if you don’t sell then you don’t have a business.
Content shortcuts only lead to disaster if you do them badly
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | Email | Google Podcasts | Stitcher | RSS | More
If you can take content shortcuts that help you get to 85% done quickly, take them. Just remember to assess your risks first.