The Dunning‐Kruger Effect is behind every one of those people who marked up your work back to its boring, horrible shape. Your job is to prepare for it.
Every time you publish a blog, a social media post, or a whitepaper, you constitute The Media. This article explains why.
How often have you missed a publicly stated publishing schedule, and then apologised for it — either by social media, or in the post itself? You need this.
Your free advice about content today is this: If you’re already thinking about the worst‐case scenario of rolling a service over, you’re not ready for it.
Comedy character Alan Patridge thinks he’s brilliant, and that his ideas are brilliant. He does some frankly ridiculous things though. Here’s what you can learn from him.
When you chase your readership by thinking like a major media outlet, you lose your competitive edge. Make no mistake: Uniqueness is a selling point.