There's a Norwegian fairytale that I'm sure you've heard. It involves three persuasive goats, a hideous troll, and a bridge. Depending on your business, the subject matter experts in your organisation might be your hideous troll....
Read More
Scared people will behave in all kinds of strange ways. When it comes to your publishing activity, you must learn how to detect and deflect fear: It can sometimes be the only thing that saves your project....
Read More
Ned Kelly's approach to the world is worth studying and applying to your business publishing. ...
Read More
Business author Mike Michalowicz chats with the Queen of the Pixies about his book, Clockwork, and why every entrepreneur wants to be a super hero....
Read More
Just because technology enables your marketing, remember it isn't the only way to do things....
Read More