Case Studies | Copywriting | Publishing Advisory
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In Neil Gaiman’s amazing illustrated fairystory Stardust, Tristran promises a girl that he’d bring her back a star, in exchange for whatever she’ll give him. It’s the perfect parable for what happens when reality hits.
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Scared people will behave in all kinds of strange ways. When it comes to your publishing activity, you must learn how to detect and deflect fear: It can sometimes be the only thing that saves your project.
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No is a word that many people shy away from. But it’s the best word to encourage, in sales, in negotiations, and for your opt-ins! Wait, what? The best word to learn, out of every word you could possibly learn, is No. But not because it saves you from yourself. It makes better sales. And it […]
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Ned Kelly’s approach to the world is worth studying and applying to your business publishing.
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A 10-point checklist about how to build a successful subscriber membership.
If you want to learn how to handle your content publishing while being hands-on AND effective, Mastermind 2020 is for you.
