Value Stream Management helps us to identify where we are wasting effort, time, materials, money, people, and inventory. The tools, derived from manufacturing, are designed to add value at every step.
Content strategy workflow demonstrates how you work now, and gives you the ability to determine how best to improve on what you’re doing.
Message architecture is difficult for people. And it’s fascinating to realise that many founders do not go through the journey of envisioning the future.
Tumblr includes engaging, plain English summaries in its Terms of Service. It’s very laudable — and probably everyone ought to consider doing the same.
Assessing the value of your content is hard. This article responds to Gerry McGovern’s article about how content professionals are paid. Read on to see why.