In few areas is the issue of content life‐cycle management more important than in the legal profession. This article talks about why lawyers need it, and why it’s so essential.
Websites and social media are not the holy grails of successful business. Let’s be rebels and look at why your website could be a waste of your time.
Content strategy tools include some weird notions of tools. Workflow is one of them. It’s not just a documentation tool, it is an active tool that helps your company adapt.
When new projects are pitched, or planned, the “content” is usually slotted in as a piece, among other things. The reality is that “content” is a project in and of itself. You can also successfully argue that any digital project is at its heart a content project.
Value Stream Management helps us to identify where we are wasting effort, time, materials, money, people, and inventory. The tools, derived from manufacturing, are designed to add value at every step.
Content strategy workflow demonstrates how you work now, and gives you the ability to determine how best to improve on what you’re doing.