If your brand is like most, it’s got so-called “brand assets”, but they don’t include brand voice. Tell me: Have you ever thought about how your brand ‘sounds’? Well, read on.
Let’s run some basic checks:
Got a mission statement? Check.
Got a vision? Check.
Got a business intention? Sort-of.
Know how to create the voice, tone, and style that drives your mission, vision, purpose and intention forwards? Er.
This is where brand voice comes into the picture.
Creating a voice for your brand is one part designing the ‘overall message’, one part team consensus, and one part understanding how language patterns create the impressions you’re after. Those language patterns include punctuation and grammar.
Ultimately, you’re designing the persuasive impression; from there, it’s supporting it consistently and productively.
So, how do you do that? With:
Our service includes:
You’re a good fit for this work if:
The best thing about doing this work is that it makes outsourcing any communication work a walk in the park: You’ll have clear and accurate guideposts for the work.