Content Operations is defined as the people, policies and procedures that enable you to create, manage and govern your content.
Well, you’re doing it any time you:
… or anything that is not handling the content itself.
Companies often neglect Content Operations because it is hidden or invisible. Many companies do not have policies about when to create, delete or update content.
If you are like most professionals, you deal with the nasty side-effect: Sifting through hundreds of files, wasting productive time, because the ‘single source of truth’ quickly became cluttered.
Compounding the issue, many executives in Operations roles assume that “content” is a Marketing function.
In fact, content is truly cross-functional at an operational level.
If you thought “content” was big, you ain’t seen nothin’ yet!
Our Content Operations Consulting covers:
Brutal Pixie’s founder and lead, Leticia Mooney, is a certified Lloyd’s quality management auditor. She understands what it takes to create effective and useful systems – and then to check that they work.
Don’t settle for freelancers who are not systems savvy, or who don’t know about international standards for content work.
Standards give you best practices.
Systems are what help you stablise and grow.