Content systems and audits are the backbone that keeps your content published, correct, and consistent.
How often have you thought that you need a new program to solve a content problem, instead of analysing what’s really going on in your business?
This is what we often discover when we’re called in for content strategy consulting:
Nobody has done the work to understand why their approvals fall over, or why their intranet is choked with useless guff. Instead, they assume they just need another computer program.
Unfortunately, the reality is that if you don’t have the right processes and rules, you’re just going to end up with the same problem down the track.
Remember that old adage, ‘discipline equals freedom’? Nowhere is this more apt than in content publishing.
Content publishing requires:
We strongly advocate following international standards, because they’ve been developed and tested by a robust community. If you didn’t know that there are international standards for content, treat this as your wake-up call.
Additionally, if you already have a certification like ISO 9001, it’s time that you brought your content into line with that standard. Then you can truthfully tell your auditor that the whole business works to the same quality assurance framework.
Our content systems and audits consulting includes:
And if you like, we can also connect you with industry auditors for later certification.