This blog is short and sharp, because the MissingLettr offer expires soon.
Which means that if you are wanting to give it a go, you need to take action when you read this.
This is about how to create a blog so it’s easy to share.
By ‘easy to share’, I mean easy for a technology platform to split it out into your requisite assets. What MissingLettr does is take your asset — in today’s example, a blog article — and it hits it with a hammer. Your blog smashes into a whole lot of tiny pieces. Then, MissingLettr picks up those pieces and recombines them for you.
To get the maximum out of a tool like this, there are some things you absolutely need to do. Here’s what they are:
1. Write to someone
2. Write in an active voice
3. Create short, sharp ‘soundbytes’
4. Include images and photographs
It’s not many things to do, right?
The challenge for non‐experts is creating engaging content to start with. They agonise about what to produce, how to produce it. They spend forever on it.
Then, they write for a generic audience, and their sentences are just way too long. Seriously, I have had people who believe they have this writing thing nailed send me content in which entire paragraphs — we’re talking 6 or 7 lines! — are single sentences. Horrifying to read.
If something is horrifying for a person to read, how do you think technology will handle it? You are RIGHT if you said terribly.
Most social media distribution allows for a finite number of characters. Sharing is actionable, helpful, of interest to others. It creates a hook, it’s enticing, it encourages people to click.
If you can’t write content like that, MissingLettr is just not going to help you.
But if you can, then you’ll save yourself hours of time every week by just loading your campaigns automatically. If your time is also your money, you don’t really have an excuse, do you?
Check it out using our link and you’ll get 50% off ANY plan they have right now, for your first 3 months: https://goo.gl/joMYu4
Or, if you’d rather the freebies, add yourself to our list: