“Rabbit’s clever,” said Pooh thoughtfully.― A.A. Milne, Winnie-the-Pooh
“Yes,” said Piglet, “Rabbit’s clever.”
“And he has Brain.”
“Yes,” said Piglet, “Rabbit has Brain.“
There was a long silence.
“I suppose,” said Pooh, “that that’s why he never understands anything.”
Somewhere in the deep, long-ago childhoods of us all is a tubby little bear with little brain, who does nothing even though people say that nothing is impossible. This little bear understands more about the nuances and philosophies of life than almost any other character in fiction.
As far as characters go, Pooh has spooled out an incredible amount of philosophical writing.
I even have a little volume, Pooh and the Philosophers, which turns Winnie the Pooh into an academic exercise about philosophy.
Even though Rabbit is clever, and Rabbit has Brain, Pooh is still a more lovable character.
His spelling is wobbly.
He forgets everything, including where he is; or maybe he never knew at all.
But he is lovely, filled with gratitude, and always in a position of Beginner’s Mind. He’s an eternal lesson in Tao, really.
Pooh, despite his apparent failings, is still competent, however. You see, darling pixie, competent — if you trace its origins — means striving together. And if there’s one thing Pooh is extremely good at, it’s striving with others to be happy.
I am blathering on about all of this as a way of helping you discover that you do not at all equate ‘competence’ in content with striving in concert with others.
Rather, you equate it with skills. Do you not?
The idea of being competent is really about coming together in agreeance.
Which means that if your content person and you come together, agree on outcomes and objectives, and strive together to achieve them, then that’s a successful engagement.
It is not about you finding someone with fifty thousand mad skills in every area of content.
It’s about being capable of working with someone towards a shared outcome.
What does this mean for you, in a practical sense? I’m glad you asked.
It means that establishing benchmarks for competency in content creation and deployment must begin with shared accountabilities. It’s inside those shared accountabilities that you enable teams — even entire businesses — to communicate with the world in a stable, effective way.
Shared accountabilities also underpin consistency and principles, and seeds the feelings of trust.
You see this now, don’t you.
This is all why engaging me to write your emails for you begins with a lot of up-front work and discussion. We have to be striving together for the same outcome. If we’re not, then nothing will work and you will consider me incompetent.
You’ve got until 12.01 am Wednesday morning this week to avail yourself of the email writing deal of the year.
It gets you 3 months’ worth of daily emails for just $2900 AUD. (That’s only $32 per email! Yeah, I’m probably doing myself a disservice…)
To get this incredible deal, all you have to do is reply and tell me you want it.
Leticia “probably not paying her rent with this deal” Mooney