The Hedgehog Concept, developed by Jim Collins (see his work Good to Great), is our most-recommended tool for people getting started in business publishing. All business publishing requires a business model (just like your business!) but this is the step before that. You have to know what you’re doing before you even begin.
The Hedgehog Concept is more robust than simply ‘finding your why’. It gives you a reason, a model, a True North, and a decision-making guide. Use it for every publishing decision you make.
It is, in fact, the most useful and robust tool that we’ve ever found.
Get a copy of our most-used template here, for just $3.70 AUD.