Hedgehog Concept Template

Hedgehog Concept Template

The Hedgehog Concept, developed by Jim Collins (see his work Good to Great), is our most-​recommended tool for those who want their content and communications to support their business direction. All business publishing requires a business model (just like your business!) but this is the step before that. You have to know what you’re doing before you even begin; that’s where this template rules supreme.

The Hedgehog Concept is more robust than simply ‘finding your why’. It gives you:

  • a reason
  • a model
  • a True North
  • a decision-​making guide.

Use it for every content, communications, publishing or marketing decision you make.

It is, in fact, the most useful and robust tool that we’ve ever found.

Get a copy of our most-​used template here, for just $9.70 AUD

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.