Your audience is so important. Businesses, and authors, all have a need to relate well to their publics. Mike Michalowicz does both, and is that rare beast: A person who is a fan of his readers.
Mike is a well-known author. He penned The Toilet Paper Entrepreneur, The Pumpkin Plan, Profit First, and Surge, which is his most recent release. He also has teams of Profit First financial services providers who work to his method, and he is active on the international speaking circuit. Plus? He’s a super nice guy.
In this episode of the Pixie Podcast, we dive deep into what it means to be human, and how we can relate to each other in all of our worlds. Most importantly, we learn what it means to find your mission and be really people-centric as an entrepreneur.
Join us for a deep-dive conversation around the fascinating topic of being human: What it looks like, how we can embrace it, and what it means for our communication.
What’s in this episode?
01:18 The pre-spring in the States was COLD
03:59 Surge … and why Mike doesn’t have any haters
04:45 Mike a fan of his readers; how he approaches people who dislike his work
05:40 Trolls are just in pain
09:26 About Surge and how Mike writes his books
10:27 How to recommend books to others
11:45 How to recommend books to mentees
11:50 How to ask for advice with clarity
12:30 The questions to ask when analysing problems
13:36 How to become a fan of your readers
15:17 How not to get overwhelmed by ‘all the doing’ when you have a lot of fans
17:41 Mistakes to avoid. TL;DR: Don’t think that you’re better than anyone else
18:30 Mike’s definition of failure
18:47 The meaning of life is
42 that it’s all in the experience
19:54 Mike describes his lowest point
23:14 Why Mike shares his story about his lowest point, and his experience with depression
25:50 Getting to the purpose: Eradicating entrepreneurial poverty
28:25 Parkinson’s Law and Profit First
29:50 Why some businesses grow but are never profitable
31:53 Profit First feels irrational and magical, because it’s behavioural, not logical
34:00 Parkinson’s Law and innovation
34:31 Financial feedback is also business feedback
36:30 Be aware of the alternatives that exist. Maybe the way you run things isn’t the way it always has to be
37:22 How Mike measures progress against his purpose
40:17 The Magnet
41:37 The Human Question
42:16 Mike’s view of life as a big circle, and how hard it is to see anything from any other perspective
46:00 The Digital Question, and quantum physics (yes, really!)
54:20 The Book Question
57:31 Mike’s one takeaway for you and what you can apply right now in your own business
59:53 The Shirt Question
Right at the end, Mike’s 2017 Australian tour dates.
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