Episode 15: How to become a fan of your audience, with Mike Michalowicz

Your audience is so important. Businesses, and authors, all have a need to relate well to their publics. Mike Michalowicz does both, and is that rare beast: A person who is a fan of his readers.

Mike is a well-​known author. He penned The Toilet Paper Entrepreneur, The Pumpkin Plan, Profit First, and Surge, which is his most recent release. He also has teams of Profit First financial services providers who work to his method, and he is active on the international speaking circuit. Plus? He’s a super nice guy.

In this episode of the Pixie Podcast, we dive deep into what it means to be human, and how we can relate to each other in all of our worlds. Most importantly, we learn what it means to find your mission and be really people-​centric as an entrepreneur.

Join us for a deep-​dive conversation around the fascinating topic of being human: What it looks like, how we can embrace it, and what it means for our communication.

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What’s in this episode?

00:00 Introduction

01:18 The pre-​spring in the States was COLD

03:59 Surge … and why Mike doesn’t have any haters

04:45 Mike a fan of his readers; how he approaches people who dislike his work

05:40 Trolls are just in pain

09:26 About Surge and how Mike writes his books

10:27 How to recommend books to others

11:45 How to recommend books to mentees

11:50 How to ask for advice with clarity

12:30 The questions to ask when analysing problems

13:36 How to become a fan of your readers

15:17 How not to get overwhelmed by ‘all the doing’ when you have a lot of fans

17:41 Mistakes to avoid. TL;DR: Don’t think that you’re better than anyone else

18:30 Mike’s definition of failure

18:47 The meaning of life is 42 that it’s all in the experience

19:54 Mike describes his lowest point

23:14 Why Mike shares his story about his lowest point, and his experience with depression

25:50 Getting to the purpose: Eradicating entrepreneurial poverty

28:25 Parkinson’s Law and Profit First

29:50 Why some businesses grow but are never profitable

31:53 Profit First feels irrational and magical, because it’s behavioural, not logical

34:00 Parkinson’s Law and innovation

34:31 Financial feedback is also business feedback

36:30 Be aware of the alternatives that exist. Maybe the way you run things isn’t the way it always has to be

37:22 How Mike measures progress against his purpose

40:17 The Magnet

41:37 The Human Question

42:16 Mike’s view of life as a big circle, and how hard it is to see anything from any other perspective

46:00 The Digital Question, and quantum physics (yes, really!)

54:20 The Book Question

57:31 Mike’s one takeaway for you and what you can apply right now in your own business

59:53 The Shirt Question

Right at the end, Mike’s 2017 Australian tour dates.

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