“Queen Pixie, I imagine that if we can’t get material to you one month that the hours will just roll over into the next month. Is that right?”
So asked a prospect when she looked at the deal we offered our subscribers in February 2019, just after Valentine’s Day.
The answer is very short (it’s NO); but because you’re here (and possibly curious), I’m going to give you the mechanics about why the answer is no.
Firstly, people tend to see only the positive side of things. So in their minds they imagine that one missed month will be a rare occurrence. This whole publishing thing is new to them, they’re excited, they imagine that their excitement will translate into action.
It rarely does.
In fact, if you’re thinking about rolling content over up‐front — before your business has even engaged a studio like ours — then that’s a problem.
It’s not a one‐off catch‐up. That’s a snowball waiting to happen.
It’s actually quite funny when you think about it in the worst‐case scenario:
You sign up with a team whose job it is to help you get on track; you pay a few grand every month; then you don’t hand over what you need to hand over. Meanwhile, the four hours for that one piece of work in Month One gets added to the existing eight for the second month, making 12. Then, if you do the same thing, then you potentially end up with 2 rolled over again, making 15 hours in Month Three; 24 hours in Month Four… It grows a bit like a Fibonacci spiral! Catching up is not possible.
Secondly, if you’re already planning for this scenario, you’re obviously not committed to the work. This means that you will not go to extraordinary lengths (or consider alternative methods) that will ensure you achieve your targets.
And if you’re not going to achieve your targets before you start, then… Why start?
Consistency is a hallmark of a great publication.
Consistency is also the backbone of effective sales; of visible marketing; of thought leadership.
Looking for the return on your dollar by making excuses about your commitment is about the worst way to do it.
In my opinion, anyway. 😉
So, that’s your free advice for the day! For the paid stuff [go here](https://brutalpixie.com/thought-leadership-writing-service).