From product to artist

From product to artist

Today a story about one of my students.

She’s on this email list. I’m sure she won’t care.

Meet Amanda Smith (that’s her real name, yes indeed).

When she was a digital nomad, she was introduced to my Content Athlete coaching. She thought her dreams involved creating physical products to diversify her freelance writing business.

But it soon became clear that Amanda wasn’t really into product.

She thought she should sell products.

She thought that productisation meant creating products.

She’d been romanced by digital influencers of all shapes and sizes, all of whom were successful and all of whom had built product businesses.

But it turned out that it wasn’t what she wanted at all.

So what did she really want to do? What was her real challenge?

Amanda is a writer. What she really wanted to do was to write a book, to become a master and an artist in her domain.

Her challenge was that she was working 7 days per week, for a very low hourly fee. She had demanding clients, was afraid of putting anyone off-side, and wanted to grow (rather than damage) her business. 

How on earth was she going to go from there, without even the ability to reflect on her practices, to where she wanted to be?

As Amanda’s Content Athlete coach, I made her run (figurative) laps, without excuses.

To get to where she wanted to be, Amanda had to learn how to be responsible for her direction. She had to learn how to reflect, how to ponder, and how to think for herself. Up until she met me, her mode had been asking for advice – and then doing what she was told!
She needed to be able to take advice, not direction. This is where her training started.

Soon, Amanda was capable of answering questions without fear of judgement. She began reflecting on her practices. And she started learning how to understand herself not just as a content professional, but as someone who could be an artist.

Now, Amanda is working 3 days per week for more money, has regular by-lines globally, and is soon to release her first book.

Within a few short years, Amanda was able to:

  • get her weekends back
  • structure her life to support her health, her work, and her art
  • take holidays without fear of losing clients
  • increase her hourly rate (and continue to increase it)
  • establish a financial system that is stress-free
  • build rules for onboarding new clients (and keeping existing clients happy)
  • lose clients who are no longer a good fit, without melting down
  • conceive, draft, and write her first book
  • conceive and visualise what mastery looks like for her
  • design new targets, new goals, and new plans to reshape her life
  • gain her first major-press by-line, and chase it with 12 more within the first 90 days
  • … and much more.

Imagine what YOU could do with a coach by your side.

If you have the dedication, persistence, and willingness to challenge yourself that characterises an athlete, this coaching is for you.

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~ Leticia “pushing you” Mooney

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.

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