F$!k is the most useful word in English

F$!k is the most useful word in English

Love it or hate it, the word f**k is the most useful and versatile word in English.

And when you pair it with other words, you conjour the kind of magic few other words are capable of creating.

Billy Connolly, in the film Fuck (2005) was particularly enthusiastic:

’ ”F‑ck off.” It’s such a lovely pair of words! And it’s international. I don’t care where you are — if somebody’s fu-​kin’ with your bags in Lhasa Airport in Tibet and he’s got a shaven head and saffron clothes on and you say “hey, f+ck off!”, he knows exactly what you mean. Exact — he will f+ck off. Off he will f‑ck! ‘Fu!k off’ doesn’t mean ‘go away.’ ‘F‑ck off’ means ‘f$ck… off.’ And everybody feels what it means, nobody can write it down. There is no English equivalent for ‘f$ck off,’ because… it is English, ‘f#ck off.’ You know? And English expressions don’t have English equivalents, they f‑ckin’ are, ya know?’

I love the word almost as much as I love the C word.

Few people know that there is a full-​length, highly entertaining documentary about the eff word.

May I recommend it to you.

I was inspired to write this after seeing someone post on LinkedIn about so-​called foul language.

Granted, I have moderated my pirate’s tendency since Beren came along

But there is real joy (and effectiveness!) in swearing, if you’re using the words correctly.

The question is, is it ever appropriate in your content?

Can you publish expletives without damaging your professionalism?

Of course you can.

Here’s the secret:

It just has to be consistent with the personality of your brand.

Every brand is like a person. It has a personality, a way of showing up in the world.

People are so afraid of being unprofessional, but it’s more fun on the dark side.

Maybe you’ll sac up and join us one day, eh?

Leticia “see you next Tuesday” Mooney

PS. Discover how I can help you legitimately work out whether the eff word is suitable in your world. Kick off the process by dropping me a message at https://​zipmessage​.com/​l​e​t​i​c​i​a​mooney

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.

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