Come on, let’s all sing this together: Rules are made to be broken. The inner teenager in all of us loves the idea. Let’s all put on a Dead Kennedy’s album and make believe that we’re all contrarians.
If you’re an artist like me, rules feel like pain. They feel like someone else’s attempt to constrain what you do.
The beautiful thing about them is they give you structure. And with structure comes freedom.
Rules relieve cognitive load. They help us know what to do, what not to do, and how to do it. Even creative businesses use repetitive processes, because it’s learned efficiency.
Now, the crucial thing is to turn your positive constraints into rules.
If you create case studies to showcase your work, and you only showcase your Top 20% of clients, turn it into a rule.
Without the rule, you have a notion.
With the rule, you have identification.
When you have identification, you have efficiency.
When you book your case study, we’ll use that additional consulting time to talk about how you can leverage them. But we’ll also talk governance: The (un)sexy rules that help you turn them into some of the most successful content you’ve ever published.