Still using hold music in your business? Or perhaps some kind of rolling announcement slash bulletin board?
I bet you never thought to use your content in your on-hold system.
To be honest, I hadn’t either until this week.
When people think about the voice deployment of their material, they tend to think about podcasts.
The super savvy ones think about how they can leverage voice-activated devices like Alexa.
But voice in phone systems is an altogether different beast.
You can’t just write something and expect it to work. It has to be scripted in natural language.
“Natural language”, when written, looks all kinds of wrong. Its grammar is off, its phrasing is out, and if an editor were to look at it she’d have conniptions.
This weird and wrongderful construction is what makes or breaks the application of voice talent.
It also, I’ll tell you from experience, makes or breaks automated voice like screen readers.
A writer whom I mentor recently commented to me that she’s afraid of not being able to keep up with all of the ways in which her material can be used (like in the above application).
Which, you know, I completely understand.
But it’s not hard to identify new and favorable ways of using content in a business:
You just look at every way you touch your customers.
Each touch gives you an opportunity for making your content work in a different way.
This is at the heart of a creative content strategy. On one hand you look for the missed opportunities for sales. On the other is the missed opportunity for deeper engagement. This type of content strategy isn’t simply a matter of ‘content re-use’ but is instead that beautiful land where content meets customer experience. If you’re not in your customers’ heads, then you’ll never be able to do it.
Anyway — that was a bit teacher‑y hey?
My point, in case you missed it, was that you’ve probably got content channels to which you’ve been blind.
Open your eyes today.
Look at your content environment clearly.
What opportunities can you leverage?
Leticia “opportunity is created not given” Mooney
PS. I’ll gift you my brain power to help you think through it. Go book a discovery call at https://calendly.com/brutalpixie
PPS. If you want to start using your content in your on-hold voiceovers, let me know because I can hook you up.