Last night a friend of mine, and a fan of the Pixie to boot!, was at an event I attended. Afterwards, he was incensed because people don’t value creators.
And, specifically, that corporations and companies don’t value creators.
He was quite upset about it: His jaw was tense, he was frowning, he was determined to express his dislike!
I was his audience, poor fella. All I could do was smile in amusement, even laugh, and I could tell that it annoyed him even more. He told me that he didn’t think I grasped what the speaker was saying. Clearly I was doing a bad job at hiding my mirth, which was possibly disrespectful.
Here is why it amused me.
It’s because what he totally missed is that I have been trying to unlock what it is that sells sell services and products that are built on creators and creativity for my entire life.
And then, his angst amused me even more, because it was like watching a toddler just learning how to walk. Dude, if you’re reading this, I hope it amuses you. 🙂
Like, seriously, you don’t have to tell me that people don’t value creativity.
You work it out when you try selling writing (of all kinds) or content services to B2B organisations for the bulk of your life, whether they know they need it or not. In some ways, selling actuallycreative writing is easier to sell to consumers, because at least they want to be entertained.
Businesses on the other hand know that they need professional writers and content folk. It’s just that most of the time SMEs are convinced they can do it better.
After all, they like to write. And they’re subject matter experts.
What could go wrong?
What they don’t realise is that they are often terrible at communicating their subjects, because they talk about themselves too much. And that’s why they’re often battling terrible clients.
This is something they learn when I talk to them about case studies. About how it’s not them talking to people and trying to get the sale. It’s other customers doing the selling.
And it’s often because they’re not trying to sell anything. They’re just telling a story to the ideal audience: Someone with the same problem who wants to know how to fix it.
Which is why, dear reader, sometimes only a third-party can do it right.
Our case studies deal with all its extra consulting time isn’t on for much longer.
Here’s where you can get it while there’s still time:
~ Leticia, HRH Queen Pixie
PS. If you don’t want the deal, sign up to my Daily Tips instead. You’ll learn a whole lot of things you can put into practice yourself.