The way most small to medium enterprises see content you’d think it was a sassy, single woman in her 30s.
Your content is sitting on a bar stool, sipping some kind of refreshing gin drink.
A prospect walls into the bar.
Your content pounces.
Attempting not so much to sell as to persuade, it shimmies up to the side of your prospect.
Suddenly, Shirley Bassey pipes in over the top from somewhere:
The minute you walked in the joint,
I could see you were a man of distinction,
A real Big Spender,
Good looking, so refined.
Say, wouldn’t you like to know what’s going on in my mind?
Your prospect is flattered that your content noticed that he was there, and really seemed to have him pegged.
Your content runs a hand casually up her leg. Hey, it’s not seduction, she could have had an itch! Stockings are expensive.
So let me get right to the point,
I don’t pop my cork for every man I see.
HEY Big Spender,
Spend a little time with me.
Your prospect is at the bar.
He’s about to buy her a drink
Wouldn’t you like to have fun? Fun? Fun?
How’s about a few laughs? Laughs?
I can show you a good time,
Let me show you a good time.
He’s in! You got him.
The trouble is that so much of the time, content is just a vanity play.
This is why almost every person I’ve ever worked with has stonewalled the process of developing sales offers. They’re not interested in committing to the idea of content as a sales process, but they ARE interested in superficial open rates, likes, or comments.
It’s also why almost all of them just don’t see value in investing in mindfully crafting content for their existing clients.
They’re sassy wenches who are fast on the way to Cougar Town, that’s why
Destined to be hanging out in bars, flattering young men, and generally being Available. If you catch my drift.
The question to ask yourself today is this:
Am I responsible for a floozy, or am I interested in commitment?
Because if your strategy is more about loyal marriages, then your content spend will have a vastly different character.
Leticia “I prefer my spouse more loyal than satisfied” Mooney
PS. Discovery calls are open, and free! Send me a video message explaining what you need help with, at https://ZipMesage.com/leticiamooney