Using language like ‘busy’ or ‘flat out’ is dangerous to your business.
Here’s why: It indicates that you’ve lost control over what you’re doing.
Every time you say it, you reinforce to yourself — consciously and subconsciously — that your schedule is outside of your control.
My little Padawan, it’s the only thing you DO control.
Something else to think about:
If your business publishing — say, your blog — is a core part of your marketing, which itself is one part sales and one part brand visibility, then being ‘too busy’ or ‘flat out’ and unable to address it, is sabotage.
Writing a blog isn’t usually something that takes a whole day.
If you’re writing about something that you are the best person to be writing (which you are, otherwise someone else would be writing it, right?) it’ll take you two hours, tops.
Which means that, even if you had a whole week of unavoidable meetings, set by other people, on pain of actual death if you didn’t attend, then if you got out of bed 20 minutes earlier for one week, you can still write 1 blog a week.
It’s not the fact that you’re “too busy” to keep your business publishing on the right track.
It’s that you haven’t made it a priority.
The moral of the story is this:
Build a system or a habit (depending on the size of your operation), and you can achieve it even when you’re having the best sales month of your life.
Business publishing and sales often go hand-in-hand. Like it should be.
Maybe you’ve been burned by this whole business publishing thing?
Do you not have the knowledge or skills to create one thing and spin it out into a bunch of others with minimal effort?
Do you work with people who just won’t take it seriously and approve things on time when they need to do so?
Fear not! That’s why you’re here: I have some Pixie Magic to help you.
You don’t need to buy into our writing service. You don’t even need to become one of our magical mentees. (Though, you could.)
You can simply jump on the phone for a serious, strategic conversation to nut out some ideas for making your life easier.
Making a decision to take your business’s publishing seriously is one thing. Having the courage to make the time to do it, with the consistency that makes it fly, is often where folk like you need advice and support.
Here’s how you can add me to your personal advisory board:
Go to https://calendly.com/brutalpixie/support-call/. Bookmark it. Use it when you need it.
Or, you could add yourself to my free daily emails, and then wait until you have the courage to do it. 😉