The equation (zn+1 = zn2 + c) gives you the Mandelbrot Set, which is a closed mathematical set used to theorise life. Or rather, population growth. But it’s also Life itself.
It’s also one of the most widely loved and used fractals in the world.
The fascinating thing about this particular mathematics is that it contains the Fibonacci Sequence (which you may recall I used to model community growth using content). In a recent poo tube video, I saw this fractal zoomed out as far as it’s ever been, which was trillions of times. The speedy animation ran for over twelve minutes! Every tiny part is inside every other tiny part, stretching to infinity and beyond.
It’s mind blowing.
And it made me wonder about convergence and divergence.
You see, darling pixieling, customers are curious critters. Their issues often converge into groups. Those who have problems that are unusual often cluster. And the standout ones who shine on their own are rare moments of divergence from the set. Even inside those convergences and divergences you can see the same patterns.
Your population has its own characteristics.
They find you, rather more than you dig them up
Fascinating, isn’t it?
If we get all philosophical about the matter, you’re actually creating and maintaining your own universe. Your heartbeat is the big bang at its beginning.
So how adept are you at seeing and using patterns to your (yours and your customers’) mutual benefit?
Much of content’s heartland is in patterning things correctly.
Inside a pattern is a theme, a rhythm, a style, and sequence. Zooming out, you’ll find that your unique pattern is a fingerprint, kinda like the Mandelbrot Set.
The question you must ask yourself is this:
Do I and my team have the skills to interrogate and use our clients’ particular patterns to create the conditions in which loyalty flourishes?
If you don’t know, spend $7 and an hour of your time learning how to do it.
The payoff is immense.
Leticia “philosopher” Mooney