What happens when you miss a post?
It’s a question that I’m sure you’ve asked yourself at least once, if you have a blog of some kind on your business website.
Many people who start blogging — whether in their business, or just for personal reasons — start out by telling The World about their intentions. It goes something like, ‘This blog is going to show you the Days of Our Lives here at Perfect Firm, and that means you can expect to see articles from us three times a week.’
Or, ‘I’m going to be writing book reviews of romance novels here every single day for the next year.’ Or whatever.
This kind of announcement will play on your mind.
It will replay itself to you at critical moments, like when your five-year-old is sick, you have a client deadline, your wife hasn’t done the shopping (and anyway her sister is in town), and you haven’t done the blog post this week.
Your readers are going to notice, aren’t they?
They’ll remember that first post you did, and then you’ll be that Unreliable Guy. Right?
They’ll tell other people about how you can’t be trusted, and it will impact on your brand, won’t it?
How will you ever get back into a position of trust, if you don’t force yourself to meet your own standards? Because, you’ve been told by that Brutal Queen Pixie you need standards and you have to meet them at any cost.
Consistency is incredibly important, it’s true. But there are two parts of this situation that will help you to understand what is helpful or not:
1. You created a rod for your own back by announcing your intentions
2. Readers either won’t remember, or won’t care.
It’s more damaging for your brand to make the absence obvious, isn’t it?
By pointing it out and breathlessly running on with, OMGYOUGUYSI’MSORRYTHISISLATE you are reminding them that it’s late. Ninety per cent of your readers will not notice.
Even in my Daily Emails, if I didn’t send an email on a Saturday or Sunday, then if your inbox isn’t at Inbox Zero (very few people’s is), there’s a very good chance that you won’t notice. You’ll just assume you missed one because you didn’t see it, unless I point it out to you.
I talk a lot about consistency, and help you get over unhelpful thought patterns like the above, in my daily emails. So if you’re not a subscriber, but you found this helpful, join in eh?
In the meantime, if you know you aren’t disciplined enough to meet your own standards, and you need some help, you can buy that from us: