Myth and mastery: Ancient content methods

Myth and mastery: Ancient content methods

One day, a ram whose horns curled three times around marched through an airy lane.

The ram didn’t notice four bulls hidden behind the piles of fallen leaves. The bulls tore towards the ram, jostling each other to be the first one to lift it with is horns and flick it out of their territory.

It was caught by the five-fingered twins, Gem and Eye who, laughing, started to spin. The twins spun around and around, until they disappeared into a pile of sand.

Just as the twins disappeared, six droplets of water fell onto the sand. A curious crab emerged, rolling its sand into six little balls as it did so.

The six little balls were magnetic.

They drew towards each other until they merged into over large ball. The ball grew and grew, and began to shine from the inside.

Suddenly, seven bright rays burst from the ball, exploding it into pieces. From within its sandy depths emerged a magnificent lion, whose ears pricked up at a tone only he could hear.

The high pitched whistle was sung by a beautiful virgin. Her two ponytails fell around her shoulders, each containing four shining curls. Her eyes sparkled as the lion approached her deferentially.

Together, the virgin on the lion’s back, they journeyed into town, coming to rest on the steps of the courthouse. Above them towered a set of giant scales, which rested on a plinth of nine rotating stars. Guarding the courthouse were ten Scorpions, stingers raised.

“At ease!” called a masculine voice from above the parapet. It was obscured by a hedge of rare, eleven-leafed sage, which itself was hiding a stand of archers.

The archers saluted their visitors by firing eleven sparkling arrows into the air.

The arrows sailed high and long. When they came to rest, they pegged themselves into the ground, finishing a fence around a cheeky goat. The goat’s master was surprised at how quickly the twelve posts came together. Standing, he picked up his single giant amphora, which he carried to the nearby dam to refill.

Unbeknownst to our jug bearer, two dancing fish scooted into the darkness of one of his cooling clay vessel, whereupon they danced a pas de deux as they waited to see where they’d end up.

This little mnemonic just taught you the Zodiac.

And I sent it to you to prove that you can turn anything into compelling content.

I tell you this because every business I’ve ever been engaged for (for marketing content) “ran out of ideas”.

And yet this simple mnemonic trick has been used by content creators since… Well. Since forever. Since we all relied on oral tradition.

Even bands have used it. The death metal band Carcass used it for lyrics because one of the band members was studying anatomy.

You can use it for yourself.

You can use it to train your clientele.

And if you want to discover how you can use your customers’ comments like this, all you have to do is reply to this email.

Xx Leticia “all ideas” Mooney

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.

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