National Native Title Tribunal sets new direction with the help of Brutal Pixie

It’s with great pleasure that we bring you some feedback written by the National Native Title Tribunal, about a session recently held with Brutal Pixie.

The context for the story

In February 2015, the National Native Title Tribunal hosted a day-​long Brutal Pixie Strategy and Message Architecture workshop. It was an engaging, exciting day for us, and the team at the Tribunal worked hard, and enthusiastically. They are working to reinvigorate the Tribunal, and their communications are a key part of that work.

The National Native Title Tribunal sent through to us their team’s round-​up of the day. It was so fabulous that we asked if we could share it.

They agreed; so, here it is.

Brutal Pixie workshop delivers clear message

On Tuesday 3rd February, the Board, joined by Member Cooms and a small group of NNTT staff participated in a message architecture workshop with Leticia Mooney from Brutal Pixie. For those interested in the work of Brutal Pixie, you can find out more on the website: http://​brutalpixie​.com/

The formal outcomes of the workshop will be presented to the Board and will assist in the development of the new Strategic Plan. Below are two accounts of the workshop from some attendees.

The National Native Title Tribunal is looking to build a greater strategic position and better engagement internally. To help the Tribunal set a foundational position, Leticia Mooney, Brutal Pixie recently ran a strategic workshop using message architecture. Nadja, Louise and Nicole were there.

Starting with Nadja, read what they have to say about the workshop.

I must admit that I was a bit sceptical when I received the invitation to attend a ‘Brutal Pixie Strategic Workshop’.

Clicking on the link to Brutal Pixie’s website provided in the invite made things worse. Staring at me was an evil looking Monster-​High-​Doll-​look-​alike, swinging a blood-​stained meat cleaver, wearing horns and black bikie boots (!!). On the day, expecting very little, I was pleasantly surprised.

Of course, being German and tactless, I did ask Leticia Mooney, the consultant (who does look a little bit like a pixie, but not like a Monster High doll), whether she is not concerned that her business name puts people off.

She is not, she said. The name and associated website was a gift to her by a friend, long before she established her consultancy. Brutal Pixie was born, the website registered and the business followed later and is doing well. People certainly don’t forget her name”.

Louise and Nicole continue, “The day spent at the Brisbane office with facilitator Leticia Mooney from ‘Brutal Pixie’ was energising and rewarding.

Using a message architecture technique we crafted a collective description of the Tribunal and what it aspires to represent, to underpin the vision of ‘shared country, shared future’.

The process involved a large stack of cards, each inscribed with a word, plenty of enthusiastic debate to settle word definition and then discussion as to whether a particular word was either: representative of the Tribunal currently; of where the Tribunal would like to be; or not applicable to the Tribunal at all.

It was a great chance to contribute our views about what attributes the Tribunal needs to develop as an organisation to ensure we are a valuable leader in Native Title into the future. There was a significant amount of consensus and much discussion when it came to prioritising the key attributes the organisation requires. This included some attributes the organisation has but needs to build on, such as our native title knowledge, and also being a more innovative organisation and more in touch with the external native title environment”.

Final words from Nadja, “Surprisingly (and somewhat magically), out of this mind boggling collation of words, a clear message emerged. It describes who this new Tribunal is set out to be (albeit in a rather big mouthful of words) and puts the Tribunal’s vision of ‘shared country, shared future’ in context.

Luckily this all happened without Leticia having to resort to her meat cleaver”.

Stay tuned for more information about the outcome of the workshop.

Many thanks to the National Native Title Tribunal for engaging us for this work. We look forward to seeing how you continue to progress to reinvigorate this highly valuable, and much needed, organisation.

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