Seven reasons why asynchrony beats Zoom

Seven reasons why asynchrony beats Zoom

The shiny raven picked through fallen gum-tree branches outside my window, and held them down to break them in two, while I loaded up ZipMessage.

The ravens here are typically referred to as ‘crows’. Apparently, they are not crows. South Australians are ‘crow-eaters’, however, in domestic slang, so I beg to differ.

In any case, the glossy corvid outside my window walked past several great specimens.

It picked over a number of them before finding the (longest) thin branch. Hauling it up to the nearest boulder, it then spread one foot over the wood and proceeded to bash its beak on the wood to break it.

That’s kind of what real-time video calls are like nowadays.

While the software has gotten increasingly sophisticated, and you are spoiled for choice, using it is a little bit like bashing your face on your computer screen:

You smile much bigger than usual, to compensate for the presence of a screen.

You nod exaggeratedly, more often, so that the person at the other end understands that you’re hearing them.

You radiate energy much more valiantly, in an effort to feel like you’re in the same space as the other person.

You end up exhausted.

Enter, asynchrony.

Here are seven reasons why asynchronous calls beat the living daylights out of real-time calls, whether audio, video, shared screen, or other:

  1. You don’t have to book any meetings.
    There is no longer a need to find a time that works for everyone, to compromise, to find a quiet spot at exactly the right time (or put your children into a mesmerising loop of Americana, in my case).
  2. The energy commitment is a lot lower.
    Real-time video calls are exhausting because your body is striving to feel the other person. This is why dance classes on Zoom are awful: You can’t intuitively feel what’s going on around you, so you’re more likely to make mistakes.
  3. You can take your time, at a time that suits you.
    No more apologies for traffic noise, bad light, having to be present on your phone, interruptions from family, barking dogs… And you’d be surprised how often this is not a deal-maker for people!
  4. You can re-record if you stuff it up.
    This is a huge drawcard for those who aren’t great at thinking-while-speaking-on-the-fly.
  5. You can get transcripts automatically.
    No longer do you have to record your screen, save the file, go to Rev, upload it to Rev, pay the fee… Platforms like ZipMessage give you automated transcripts without you needing to ask.
  6. Your conversations are kept, threaded.
    Imagine how different your communication archive would be if your conversations with clients were kept in an archive automatically, threaded in order, without you having to do anything. It saves a load of space from your own machines, too, I have to say.
  7. You can keep your effort for your own components.
    Unlike in Zoom where you’re always trying to look engaged, and nod in the right places; to keep your body language right; to apologise for taking notes; to smile and look interested; to be relaxed and happy… (and so on)… you can listen, process, think, make notes, and respond.

I think, for me, the notion of responding rather than reacting is a very powerful reason to move to asynchrony.

Many Zoom calls are unnecessary.

They ask people to set up software, to be in a place at a certain time, and to be ON.

But with an asynchronous tool like ZipMessage, you gain all of the benefits with a slight delay. That delay, in my opinion, is not a deal-breaker. In fact, it’s the opposite:

A delay allows you to think, to respond clearly, and to be at your best.

Unless your clients and prospects are riding on a time-critical project (which is rare), asynchrony just makes sense.

In the old days, asynchrony was the main way of communicating: Through letters!

And this is as good a time as any to remind you that you can get Real Mail from me every couple of months, by subscribing to The Visible Leader.

It gives you insights into my business, articles from significant writers, content insights, essays, and resources that you don’t get in any other way, recipes, games, prizes

And it’s just $28 per year, worldwide.

To subscribe go to

~ Leticia ‘asynchrony is the Way’ Mooney

PS. No, ZipMessage doesn’t give me a kick-back. I just love the shyt out of it.

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.

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