They tell us to smell the roses, but the fragrance of jasmine is much more amazing.
Back in March, as I rode my bike into the city, I burst into pockets of jasmine fragrance along one suburban street. These invisible bubbles seemed to be floating along, pushed by different currents of air.
Warm places, filled with jasmine, alternating with cool air streams.
It was just stunning.
It reminded me of every story I’d ever read about exotic places in Africa and the Middle East, in which the cloying sweetness of jasmine drips from every fence, every household, every flagstone. I coasted along, grinning like an idiot, fully in the moment, loving every second.
Everyone who raced past in a car missed out on this incredible experience.
However, there’s a very good chance that their trip took the same amount of time as mine.
My point, in telling you about this, is that sometimes slowing down gives you gifts that you don’t expect.
Sometimes, slowing down gets you where you want to get to, without you spending more time, effort, or angst to get there.
The internet has trained you, and everyone around you, to believe that a furious pace is helpful. This is particularly the case in publishing. If you can’t publish something all the time, you get left behind, right? If you aren’t on social media 24⁄7, your business will die. If you aren’t checking in all the time, you’ll bloody well miss out. If you aren’t churning, churning, churning, nobody will even look at you and OMF the world is going to end.
Pah. It’s a lie. It just feeds your insecurity. Your insecurity is what turns you into a workaholic.
Here’s what slowing down allows you to do: Think. Plan. Create quality work.
Publishing isn’t a zero-sum game. The spoils of war in 2019 go to the people, brands, companies with thoughtful, high quality content.
Put some time into your cornerstone content, and keep it fresh year after year. Doing this will reward you with more Google juice than literally everything else. But only if the foundation material is rock-solid, helpful, and amazing.
Cornerstone content requires planning. It requires time. It requires effective execution.
It begins with your production calendar. Make sure you get one in place before you do anything else.
Except maybe signing up to my daily emails. 😉