So said the Dodo in Alice in Wonderland, a book literally filled with lessons applicable to the world of business publishing!
If you want to advocate upwards to someone else, the best way to explain it is to do it.
If you want to get funding for something that you want to do, or permission from your board to do something remarkable, the best way to explain it is to do it.
If you want your team members to do something, doing it before they do is commonly called ‘leading from the front’.
In other words, it’s Do what I do instead of do what I say.
Here’s why just doing it is the best explanation:
- It paints a better picture than a diagram
- How to do it becomes crystal clear
- It demonstrates YOUR commitment
- It proves that it can be done, that it works, that it’s effective.
Just doing it creates evidence that it’s possible.
Leaders might argue with me that they don’t have time to publish every day.
To which I say: I do. I couldn’t expect my clients to do it if I didn’t do it myself. Just like if a team member came to me with an idea and no proof, I’d dismiss that too.
Thus: The best way to explain it is to do it. 😉
Of course, it helps that I have the right tools to back me up, one of which is a robust production schedule, which you can get for yourself at https://brutalpixie.com/production-calendar.
Or, if you don’t want to pay for things, you can build your own and sign up for more tips on how to make your publishing rock: