I was reflecting on my daily email practices the other day, and realised that I’m not reading enough.
Not just that I’m not reading enough fiction.
Not just that the books I am reading are a bit far out for the average Normie consumer of my words.
But that I’m not reading enough, full stop.
It was a startling realisation because I’m a bit proud of my book-reading rate. Before Master Bezrington came along, I was reading an average of 40 books per year.
I’m also, as you already know, a supporter of ye Olde wise statement that reading is the best training for writing.
In fact, reading and writing are two parts of the same coin.
Reading broadly is the way you learn about genre, structure, and the meta-macro-micro of textual form.
Writing allows you to apply this knowledge, to practice it, to become deeply familiar with it.
And while marketing poo-rooz bash the storytelling bongo, and occasionally make captivating beats when they do it, do you ever hear them talk about dedicating half an hour a day to reading?
The same could be said for leadership and innovation foghorns:
Creativity needs space, and it needs food. Leadership requires empathy, which is the steak to your strategic salad. Few foods are as nutritious to the creative and leader-worthy body as reading fiction.
Realistically, you can aim to level up your content by the application of techniques, or you can do the deep work and let the techniques bubble up from your soul.
Reading is the way to your well-spring.
It sounds too simple, granted.
But if your primary skillset is not writing, and you’re not actually doing the work to create that skillset, how else do you think you’re going to create it?
To be clear, writing is the baseline for:
- Blogs, articles, emails, information sheets, instructions, books, manuals…
- Videos, animations, films…
- Games both digital and otherwise…
- Great interviews, which includes most podcasts…
- Music with any kind of lyrical content..
- Voiceovers, hold messages, advertising of ANY kind…
- Effective customer service, effective ML or AI bots on your website…
This is why I coach writers (and wannabe writers). And it’s why I’m a Google-trained technical writing trainer.
It’s not something I often talk about publicly, much less actively sell.
But it’s something I’m bloody good at.
In fact, one of my students claims that my coaching is the best investment she’s ever made.
She’s in New York in the USA now, living her best life as a career writer, so that claim really floored me. She’s gone from earning $50/hour and working 7 days a week to working 3 days a week without dropping her income, smashing her editorial targets for the year in under 6 months (she never had any when she came to me), and levelling up her rate significantly.
And now she reads again, too. That is not a coincidence.
So if you want to:
- Level up your writing
- Get your writing career onto the right track
- Or even start writing, for whatever reason…
My coaching service is for you.
It is NOT for you if you’re not committed, not dedicated, or you’re not prepared to put in the work.
I’m brutal with time-wasters, just so you’re clear.
Because frankly, if you’re not willing to face your own fears then no Sensei in the world can help. I’d rather you fritter your precious time away watching that moron Gary Vee.
Coaching is $550/month and gets you deep 1:1 work with me.
But let’s be clear:
This is Olympic-style coaching. It’s not for the feint hearted.
So if you’re willing, persistent, and see value in underpinning your business with this incredibly important skill, listen up.
Here’s what to do next:
Reply to this email.
Leticia “writing is everything” Mooney