Unique content and offers are harder to create than you imagine. That’s because, much of the time, the ‘out of the box’ thinking that you come up with actually isn’t very different at all.
I’m sure that you (like me, and most people I know) feel a bit of pride that you do it fairly well.
Is your unique content this good?
But did you know that some authors write books that are actually apps, and called interactive fiction? They function like ‘choose your own adventure’ games, and send out an instalment every week, which keeps people reading.
Did you know that some authors of serials end their books in the middle of a cliffhanger and use that opportunity to sell readers on the next book?
Or that some businesses will only produce hard‐copy materials, refuse to let people back onto their mailing lists after people have unsubscribed, and shut products off once an offer deadline is reached?
Being unique is tough because you get in your own way.
Here’s the key reason people aren’t often true out of the box thinkers:
It takes courage.
I’ve talked to you guys a lot this year about the need to have courage and do something unique — that uniqueness is what people buy into. And also that diversifying away from your unique point causes readers and fans to go away.
If you’re keen to do something unique but can’t work out how to achieve it, there are some excellent strategic models you can use to help you.
Don’t be afraid to leverage any strategic model you’re comfortable with to help push you beyond your known boundaries.
It’s something I’m going to be writing about in more detail in the coming weeks, to give you a bit of a push.
Here’s how to get some help
All you have to do is hook into our strategic advisory. It’s only $97, which is suuuuuper cheap! https://calendly.com/brutalpixie/strategy-consultation
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