You might not think she’s a bestseller-author to look at her. She’s a young, slender, and usually in dark or coloured glasses because she’s legally blind. She is unassuming and lovely. She’s a bit of a goth.
She’s one of the smartest content producers and publishers I know.
Steffanie Green is a self-published author. She also used to write for Brutal Pixie; and we have been mutual fans of each others’ work for more than ten years.
As far as business minds in publishing goes, she is frankly one of the best in the Aus/NZ region.
Steff is smart about monetizing what she does and how she does that. And not just in books; she’s done it in multiple businesses of her own. The reason why she is a USA Today Bestseller, and publishes a new book every two months (between six and eight books of her own per year), is because she knows how to make it fly.
Here are some of the key lessons she shared in a workshop of hers I went to earlier this year.
Top tips for publishing, presented by bestseller Steff Green:
- Figure out what success is for your publishing project, and tie numbers to it.
- If you’re doing books, you need more than one! If you’re going to make $1,000 per month, you need a minimum of 20 ebooks, for example, if you’re selling each one for about $4.00.
- Series is more valuable than stand-alone.
- Release as often as possible, if you choose books — because the algorithms in digital bookstores favour it.
- The superficial stuff matters! Artwork, titles, blurbs, descriptions…
- Make it an enjoyable experience for your readers! (You’d think this would go without saying, but we’ve all seen boring as f*** business writing, ugh).
- Decide on your format and stick to it.
- Launch with a bang, and ride the wave as far as you can. Then:
- Use your publication as a platform (for speaking, other product, sales…)
- Relax and enjoy yourself. Seriously.
Critically, Steff spoke about the need to resist chasing shiny things.
Focus on your readership, disregard what you want and focus entirely on your audience.
Her success has largely been because she understands her readership, and knows what turns them off as much as what turns them on. Every lesson she learns, she puts into place. And this is as much in relation to the plot-lines of her books, as to how she markets them.
Deep lessons for you, padawan.
None of this publishing gig is about you. The only part that is, is working out what success means to you and how you measure it.
Beyond that? It’s all about them: Your audience.
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You can learn more about USA Today bestseller Steff Green at her official website.