Taking out the garbage is such an unsexy job, isn’t it?
If you’re doing it in your own house, you have to get the bag out of the bin, maybe stomp down the muck that’s threatening to burst out of it and go slouck onto your floor, tie it up with the tiny little bits of bag left‐over, and lift it out hoping the bottom won’t fall out.
Then you have to take it to the other bin. Depending on your house, that might be super easy. It might also be an arduous trek, one where you’re trying not to touch the bag in case it exhibits some kind of spontaneous, osmosis activity and leaches goo to the outside, shuffling through your house to the door, and then outside, and all the way over to the bin.
No wonder nobody likes doing it.
Garbage men always seemed to have a crappy job. It’s not such a big deal now, with mechanical arms on big, enclosed trucks. But when I was a kid, young blokes with their shirts off would run up ahead of the truck, pick up a heavy bin, run back to the truck, and throw in the rubbish.
It always looked like the workout of the year. No wonder they were so fit!
But, as far as undesirable jobs go, that’s almost at the top of the list.
Is it any wonder, then, that the very idea of taking out the rubbish seems like the worst job in the world?
Well, I’m here to tell you it isn’t. It’s actually the most valuable job.
Especially in your digital publications.
Websites get filled with junk, fast. Intranets get filled with junk even faster.
They become storehouses of absolute crap. They have posts, files, and events that are years old, material that isn’t up to date, dead links, missing images.
Some say that blogs are where content goes to die.
It’s true that material falls down the rabbithole pretty quickly; but it’s still active. You know, every little piece of your content is the front door, depending on the search that brings someone to it.
But it’s also why you need a garbage man. The garbage man in your business is the one whose job it is to get rid of the crap. To archive and delete material.
Yes, you heard me. DELETE material.
It’s better that you have active, living, brilliant content, then dregs hanging around — even if those dregs brought you traffic once. Chances are, it doesn’t do a very good job any more.
If you want help thinking about this kind of thing with your business publishing, you’ll find it in the strategic advisory service that is attached to our core offering.
Learn more about that at:
Get tips like this every day by email
Learn how you can build publishing capability in your business, from set‐up to execution, by getting HRH The Queen Pixie’s daily emails. But be warned: They are daily and it’s a lot of email. Plus, she sells in every one. Only sign up if you can stomach it: