You’ll never work with serious clients

You’ll never work with serious clients

Eight years ago today, on 11 September 2013, I left a ‘proper job’ and took the Pixie seriously.

Unlike just about everyone you hear about, I didn’t do this sensibly.

I didn’t “save a nest-​egg” before doing this.

Because, unlike most people, I wasn’t afraid. I’d been to the nadir, slept on the floor without any of my stuff, without any family within 800 km, and with only two real friends I could count on. And this was nothing like that.

For a start, I had $1200 in the bank.

Secondly, I had stable living arrangements.

Thirdly, I was newly married and my husband had a full-​time, permanent job.

I quit that job because of a moral or cultural mismatch. In a previous life, I have rage quit from jobs quite spectacularly, but I’d grown up a lot since then and learned a lot of lessons as a result. One of those was how to exit gracefully.

When I first went out into Brutal Pixie full-​time, I spent my entire time refining my introductions to people. The standard response was, ‘Did you say, brutal pixie? What’s that?’

And when I first showed the brand to people, I got comments like this one:

You’ll never work with serious businesses or government with a business name like that.’ 

If you review my client list, you’ll see that the statement was more about that person’s limitations than reality. In fact, my company has done in places like departments of the Federal Court, to universities, to state government, and Big And Serious Law Firms.

The truth is that most “serious” businesses contain people who want to be rebels. They want to say ‘up yours’ to The Man. They love working with edgy brands, because it makes them feel like they’re walking that edge.

In later years, I was sitting in the back of a chauffeured vehicle, with a driver I knew well. He was laughing over a story he told me, about a guy who wanted to have a logo with blood on it. Except that the business was in driving others.

Pete (the driver) laughed, ‘Not an ideal kind of business. And anyway, it wouldn’t be unique.’ He pulled one of my cards out of his console. ‘I showed him your card and he was full of admiration. You never see a logo like yours’.

So, I don’t know whether that’s a good thing or not but you get my drift.

Once you see the Pixie, you don’t forget the Pixie.

In case you missed my little lesson on courage here, I’ll highlight it for you:

  • Most people comment from their own limitations and experiences, rather than from objectivity
  • Just because it’s never been done before doesn’t mean it won’t work
  • Just because a business is apparently uptight and serious, it doesn’t mean that the people inside it are
  • Every message has to be refined over time. Especially your introduction.

So what does this mean for you?

It means that you’re on the list of someone who has been trusted to do serious business with serious people.

And it means that even if you have outlandish ideas for your content (like my Pixie logo), you gotta just sac up and do it.

Most of the things that stop you are, genuinely, assumptions.

Nobody is going to hate you for trying something new. 

Well, maybe if you spend their operational budget they will, but the chance of that? Exactly.

So, this moon, what is it that you’re going to back yourself on and do differently?

If it’s emails, then hey you’re in luck! I’ll write you three months’ worth of daily emails for just $2900 AUD. Reply before 12.01 am Wednesday morning, or you’ll have missed the deal of the year.

~ Leticia “the past eight years are all my fault” Mooney

PS. If you haven’t seen the Pixie up-​close, here’s a pic for ya:

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.

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